THE ROLE OF CSR AND SCM PATTERNED PARTNERSHIP IN PROMOTING THE ROLE OF SMES AS BENEFICIARIES OF CSR TO LOCAL ECONOMY

  

Nunung Ghoniyah

Faculty of Economics, Sultan Agung Islamic University

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Sri Hartono

Faculty of Economics, Sultan Agung Islamic University

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Agus Sobari

Faculty of Economics, Sultan Agung Islamic University

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Abstract

Integrated CSR impact on the performance of SMEs indicate that CSR programs, especially in the form of training has affected the performance of marketing, production and HR performance that ultimately affect the financial performance of SMEs. CSR programs that have business ties have a better impact gterhaadp performance of SMEs, which means that the CSR program will be effective if channeled to SMEs that have business ties with the company pemberia CSR, because adaanya certainty of market or supply chain partner companies. Integrated CSR program has been proven to affect the performance of SMEs, however the extent to which SMEs can provide economic prosperity for workers and the environment, so that the integrated CSR program has a multiplier effect on the economy of the environment where SMEs operate. The data collected in this study as many as 157 small and medium scale enterprises (SMEs). SMEs are netted in this sample engaged in the business of food and beverage, fashion, handicrafts (handycaft), footwear, knitwear (Borderan), woven fabrics, furniture and woodworking tools, and machinery parts. The study results showed that the CSR program in the form of a partnership, SCM also form partnerships, as well as the interaction (moderation) are both positive and significant effect on the financial performance of SMEs, CSR assisted partner companies large and medium. Likewise, CSR partnerships shaped and shaped SCM partnership, as well as the interaction (moderation) of both positive and significant effect on the level of employee welfare, reducing poverty around the location of the business community.

Keywords: Financial performance, CSR, Supply chain, Employee welfare, Poverty reduction, Local resource absorption

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