Table of Contents

 

 

Page

Title and Author

4

2015 IJOI Board of Editors

6

Organizational Innovation Strategies: The Value Co-Creation Strategy (VCS) Model -

Yen Hsu

21

Peculiarities In The Human Resources Processes: Can The System Possibly Be Unfair?

Monica Brown, Sergey Ivanov

27

Exploring Opportunity Identification And Opportunity Exploitation Within The Venture Creation Process -

Anahita Amirsardari And Alex Maritz

40

The Relationship Between Internal Marketing, Employee Well-Being, And Customer Service Quality: The Service Industry In Taiwan -

Feng-Hua Yang, Chih-Hua Huang, Chin-Yei Wei

58

Improving Small Businesses: Case Study Of A Small Specialty Shop -

Christopher Horne, Sergey Ivanov

67

The Relationship Between Internal Marketing Orientation, Employee Commitment, Charismatic Leadership And Performance -

Wan-I Lee, Chun-Chi Chen, Chien-Cheng Lee

79

Identifying Systemic Defects In The Roles Of Nurses At A Hospital In The United States: Exploring Possible Reasons Why Nurses Could Be Underemployed And Not Excited About Work -

Pearl C. Xu, Sergey Ivanov, Jiajun Xu

88

Exploring The Influence Of Tea Beverage Health Claims On Brand Evaluation And Purchase Intention -

Yang Chu Lin, Yi Chih Lee, Yu-Fen Wang

100

When Big Data Gets Small -

Po-Chieh Huang, Po-Sen Huang

118

A DEA Model Incorporating The Overall Integral And Self-Evaluation Common Weight -

Chiao-Ping Bao, Nai-Chieh Wei, Shiu-Fang Kang

128

Exploration Of Mediating Models Between Spiritual Leadership And Organizational Citizenship Behavior: The Importance Of Organization Based Self-Esteem In Service Industries -

Jun-Yen Wu, Chun-I Li

137

Developing A Framework For Political Party Finance Monitoring And Enforcement: Case Study Of Independent National Electoral Commission (INEC), Nigeria -

Edwin O. Nwatarali, Nathan U. Dim

158

Whose Aesthetics World? Exploration Of Aesthetics Cultivation From The Children’s Outdoor Playground Experiential Value Perspective -

Shyu, Chin-Shyang, Chou, Mei-Ju

172

Mobile Technology Adopted In Hotel Sales -

Chieh-Heng Ko, Shinn-Nen Jeng

187

Exploring Employees’ Perception Of Biometric Technology Adoption In Hotels -

Chieh-Heng Ko, Chun-Chieh Yu

200

The Equivalence Relationship Of Two Common Weights Models In Data Envelopment Analysis -

Chiao-Ping Bao, Nai-Chieh Wei, Shu-Chuan Chen

209

There Is Soil & There Is Wealth: Factors Influencing Urban Citizens To Purchase Farmland And Farmhouses In Taiwan -

Jung Tsun Liu

224

Thermosolutal Convection In Inclined Rectangular Enclosure AR=1 With Double Vertical Opening Partitions and Simulate Analyze Research - Shu-Lung Wang, Hui-Ming Wee, Kuang-Chin Chen

233

A Study On Consumers' Attitude Towards Brand Image, Athletes' Endorsement and Purchase Intention -

Chao-Sen Wu, Ph. D.

254

The Debates Of Pay-For-Performance About Quality Of Health Care -

Cheng- Kun Wang

266

Student Entrepreneurship: A Research Agenda -

Julien Marchand, Antoine Hermens

 

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