A STUDY ON THE AUDIENCE ATTITUDES TOWARDS STREET
PERFORMERS AND THEIR MOTIVATIONS FOR TIPPING: THE CASE OF CALLIGRAPHY GREENWAY, TAICHUNG, TAIWAN

 

Wen-Tsann Yang
Associate Professor , Ph.D. Program in Civil and Hydraulic
Engineering, Feng-Chia University Taichung, R.O.C.

You-Hong Lin
Ph.D. Program in Civil and Hydraulic Engineering ,
Feng-Chia University Taichung, R.O.C.

 

Abstract

This study investigated audience attitudes towards street performances and tipping mo-tivations in Calligraphy Greenway, Taichung, Taiwan. The major aims of the study were to analyze differences between different audience age groups and joyful atmos-pheres, as well as to understand audience attitudes and actions. Interviews with seven street performers were simplified and made into a questionnaire, which was then con-ducted online with audience members who had watched the performances, such as sing-ing, magic shows and so on. There were 306 valid responses received. Data was ana-lyzed using SPSS 20 and three major outcomes were noted. First, reasons for watching the performances, tipping motivations, and attitudes towards the performers differed based on individuals’ socio-economic backgrounds. Second, there were correlations between tipping motivations and preferences for different types of performances. Third, audience attitudes towards performers and tipping motivations were mostly correlated. Based on the study’s results, the author has made some recommendations for their ref-erences to the Taichung Municipal Government’s Management Department, street per-formers, and future researchers, respectively.

Keywords: Street Performers, Attitude, Tipping Motivation

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