ANALYZING THE PERFORMANCE OF PRIVATE UNIVERSITIES BY USING DATA ENVELOPMENT ANALYSIS AND MALMQUIST PRODUCTIVITY INDEX ANALYSIS METHODS IN CHINA

Wang Lei

Dhurakij Pundit University, Thailand

Shandong Yingcai University, China

u4ru0h@gmail. com

Yi- Jian Huang*

Department of Education Management

CAIC, Dhurakij Pundit University, Bangkok, Thailand

*Corresponding author. huangyijian@yahoo. com

Abstract

The study use BBC model of Data Envelopment Analysis(DEA) andMalmquist Productivity Indexto evaluate the performance of twenty three private universities in Shandong Province of China. The thesis clarifies the purpose, content and key factors of the performance evaluation for private universities. The thesis also puts forward advice to help improve the performance based on the proved study results and provides basis for optimizing allocation of resources and evaluating private universities in a scientific way. The thesis aims to promote development of private universities and the development of the whole higher education. 

Keywords: private universities; performance evaluation; DEA; malmquist

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