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SWOT ANALYSIS OF MARKETING TOURISM IN LEADING TOURISM OBJECT OF BANDUNG AND SOPPENG

Mutia Tri Satya (STIE Ekuitas)

Gatot Iwan Kurniawan (STIE Ekuitas)

Muhammad Asdar (Universitas Hasanuddin)

Abdul Razak Munir (Universitas Hasanuddin)

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Abstract
Bandung and Soppeng are sister city. Many similarities between the two of them are natural contours are considered similar to the city of Bandung, has a contour of hilly, rice fields, mountains and forests. Watansoppeng is known as Bandoeng van Celebes (Bandung in South Sulawesi). Have the same slogan that is BERHIBER (Clean Green Flowering), but Soppeng plus Beautiful. Regional foods are many similarities to the types of food on earth priangan. Both in terms of taste and type of food. Both of these areas are actively promoting tourism programs. Bandung is the capital of West Java with the slogan Bandung Juara ("Bandung Champion"), his government a lot of fixing up of facilities and infrastructure to develop tourism. So also with Soppeng, one of the areas in South Sulawesi with the program Visit Soppeng ("Ayo to Soppeng") aims to attract both local and foreign tourists to visit this area. The purpose of this study is to make SWOT analysis of marketing tourism on leading tourist attractions and then create a model marketing tourism that will be applied in Bandung and Soppeng. It is expected that this model can develop tourism in both areas.

Keywords : Marketing Tourism; Analisis Swot, Sister City

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