THE INFLUENCE OF RHYTHM IN PRODUCT EXPERIENCE: USER PERCEPTION ON INNOVATION DESIGN
Yung-Chin Tsao
Professor, The Graduate Institute of Design Science
Tatung University, Taiwan, R.O.C.
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Shih-Yin Huang
The Graduate Institute of Design Science,
Tatung University, Taipei 104, Taiwan, R.O.C.
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Shiao-Wen Wang
Department of Industrial Design,
Tatung University, Taipei 104, Taiwan, R.O.C.
Abstract
The research is a study on the factor of “rhythm”, to investigate its influence on the expected perception of the process of using products. In order to have a better understanding, the research was divided in 2 parts. The first part is based on the “The Expected Perception in the Process on Using Products” (Chen 2006), collect specific examples of rhythm on using product, and then use cluster analysis to sort out 4 different types of using rhythm which include 16 design methods. Secondly, according to n the theory “Labanotation”, collect specific examples of rhythm contrast, then use cluster analysis to sort out 3 different types of rhythm contrast to examine the correlation between product of different using rhythm contrast and expected perception. The result shows that the perception of the using rhythm contrast of products could be derived from the “ambiguously sudden – ordered clearly” factor which describes changes in the rhythm of using process, and the “eagerness – depressed” factor which describes psychological response to expected results. “No rhythm contrast factor in using process” is easier to anticipate outcome, which gives people a feeling of “ordered clearly” and “depressed”. The aim of this study is that significant differences are found in the speed and momentum of using rhythm. However, design methods of using rhythm do not incorporate all types of speed and momentum existed, there might be other design methods out there. Therefore, take speed, momentum and other variables of rhythm to be used in conjunction with other design methods of using rhythm, and examine the effect of such interaction would facilitate further understanding of the influence of using rhythm on expected perception.
Keywords: user perception, product experience, product rhythm, innovation design
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