TELEVISION VIEWING AND IDOL WORSHIP BEHAVIORS OF TAIWANESE INDIGENOUS YOUTH
Kai-Ting Lee
Doctoral Student, Ph.D. Program in Communication Studies,
Shih Hsin University ,Taipei City, Taiwan (R.O.C.)
Indigenous Student Affairs Counselor,
National Taiwan Normal University, Taipei, Taiwan
Abstract
This study investigated differences in the television viewing and idol worship behaviors of Taiwan’s indigenous youth and used a questionnaire survey to sample 284 indigenous youths. The collected data were analyzed through descriptive statistics and chi-square tests using SPSS. The research results and suggestions are as follows: (1) Father’s education attainment significantly affected the amount of time students spent watching television during the week (λ2 = 49.537, df = 24, p = .002). (2) Father’s education attainment had a significant effect on idol worship genres (λ2 = 47.408, df = 30, p = .023). (3) According to the chi-square test, differences in television viewing time and idol worship during the week and the weekend failed to meet the threshold for significance, indicating nonsignificant correlation.
Key words: Taiwanese indigenous youths, television viewing behavior, idol worship, education level, father, mother.
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