THE LEISURE INDUSTRY ENVIRONMENT ENHANCES SERVICE QUALITY AND STRENGTHENS COMPETITIVE PERFORMANCE – THE GREEN OLIVE TOURS CO. CASE
Dr. Liu Ying-Yen
Chang Jung Christian University, Ph.D.
in Business and Operation Management,
Taiwan, Doctoral Research of California State University
Abstract
Along with economic growth and improvement in national revenues, leisure activities have been gaining popularity among the public. Leisure activities is to engage in personally interested experience activities in a free state and enhance people’s quality of life (for instance, broaden people’s knowledge and relax their minds). Under the rising in consumer awareness, the leisure industry viewed the relation between enterprises and consumers, therefore providing strengthened quality of services and building a good enterprise image; this has become the advantage of sustainable business.
The research objectives include: 1. Exploring the significance of service quality on the development of the leisure industry. 2. Exploring the significance of service quality on boosting competitive performance. 3. Exploring the significance of service quality on customer satisfaction. Exploring special travel in tensioned boundary regions, determined the right business philosophy and adopted proper business tactics when developing competitive strategies and building tourist economies in local areas.
Key words: leisure industry, service quality, competitive performance, customer satisfaction, market segmentation
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