EXPLORE THE FACTORS THAT INFLUENCE CONSUMER BEHAVIOR
Dr. Liu Ying-Yen
Chang Jung Christian University, Ph.D. in Business and Operation Management,
Taiwan, Doctoral Research of California State University
Abstract
In an industrial and commercial era of competition, enterprises and organizations use marketing strategies to develop their performance as consumers' rights and interests are increasingly valued. Enterprises must differentiate the market and locking the target market to provide specified business programs to attract consumers.
This study the factors that influence consumer behavior and propose an analysis factors of perceived value, service quality, customer satisfaction, customer loyalty, brand image, and analysis description.
Keywords: consumer behavior, customer satisfaction, customer loyalty, perceived value, brand image, service quality
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