Associate Prof. Dr. Yi-Yu Shih

The Department of International Business, I-Shou University, No.1, Sec. 1, Syuecheng Rd., Dashu District., Kaohsiung County 84001, Taiwan, R.O.C.

Prof. Dr. Ting-Yang Liu

Graduate Institute of Human Resource and Knowledge Management, National Kaohsiung Normal University, No.116, Heping 1st Rd., Lingya District., Kaohsiung City 80201, Taiwan, R.O.C.

Doctoral Student Wen-Hao Wu

Department of Business Management, National Sun-Yat sen University, 70 Lienhai Rd., Kaohsiung 80424, Taiwan, R.O.C.

Adjunct Assistant Professor Dr. Ming-Feng Wu*

Department of International Business, I-Shou University, No.1, Sec.1, Syuecheng Rd., Dashu District., Kaohsiung City 84001, Taiwan, R.O.C

*Corresponding author: This email address is being protected from spambots. You need JavaScript enabled to view it.

Prof. Dr. Yung-Hsiang Lu

Department of Bio-Business Management, National Chiayi University, No. 580, Sinmin Rd., West Dist., Chiayi City 600, Taiwan, R.O.C.



Women are an important force input in the labor market. Especially in rural areas, country women not only bear both the household and economic burden, but are also a core force significant for community development. Their presence can be seen in rural education, children's welfare, care for the elderly, medical care, community development and other public affairs. Therefore, it is an important topic for Taiwan's agricultural economy and community development to understand the factors that will affect the country women's input in agricultural production, and to empower ad assist the country women. After reviewing the relevant research on country women, this study proposed a framework combining psychological variables and mode of input in countryside, trying to explain the basis that may affect the country women's engagement in agriculture. The opinions of 250 country women in Middle Taiwan were collected to serve as the basis of the analysis. In Mode 1, if we only consider the influence of background variables on the intention to adopt agriculture, the variables that will country women’s intention to adopt agriculture include: family income (β =.352), Number of children in the family (β = -.131), farm size (β = -.432), number of farm machinery owned (β =.539), and the explanatory power of the overall regression mode is .283. However, once the psychological variables are added, the family income and number of family members will become insignificant. Even if the influence of the educational level, farm size and number of farm machinery owned reaches the significant level, it is very weak. It shows that the introduction of psychological variables will occupy most of the influence of the background variables on the intention to adopt agriculture. Obviously, psychological variables are the main factors that affect the country women's intention to stay in rural areas to adopt agriculture.

Keywords: intention, TPB, agriculture, women.

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