IMPLEMENTING FOR INNOVATIVE MANAGEMENT OF GREEN TOURISM AND LEISURE AGRICULTURE IN TAIWAN
Yi-Huang Tao
Department of Leisure Management Tung-nan University, New Taipei City, Taiwan
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Ruei-Yuan Wang
Department of geographical science, Guangdong University of Petrochemical Technology, Guangdong Province, China
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Hsiao-Chi Ling*
Department of Marketing, Kainan University Taoyuan City, Taiwan
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Jui-Yuan Chu
Department of Leisure Services Management, Chaoyang University of Technology,
Taichung City, Taiwan
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Hong Ji
Department Of Geographical Science, Guangdong University Of Petrochemical Technology, Guangdong Province, China
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Abstract
In the 21st century, with the prevailing trend of environmental protection awareness, various tourism types such as Green Tourism, Eco-tourism, Nature Tourism, Alternative Tourism, Responsible Tourism, etc. have flourished. Green tourism is the reflection of human beings on tourism activities. In all aspects of the entire tourism process, it adheres to respecting natural humanities, protecting the environment, and conducting green consumption, to achieve the socio-economic development and ecological environment sustainability. It is the latest trend that Green tourism will be one of the most significant power in the rural areas to the local economy as well as its sustain ability. The Council of Agriculture, Executive Yuan in Taiwan established an overall development plan of leisure agriculture and guided leisure agriculture operations through regional planning to improve investment, facilitate international agriculture throughout Taiwan, create job opportunities in rural villages, increase the output of leisure agriculture industries, overcome the difficulties of agricultural development, and boost the local economy. In the future, the development of leisure agriculture will be based on experience, tourism, landscape, and local cultures to emphasize the diversity of agriculture in Taiwan. Based on the entrustment of government departments, this study selected 29 leisure agricultural operators for improvement counseling on green leisure management. Green Tourism Association of Taiwan (GTAT) provides oriented evaluation criteria, establishes case study information, summarizes related issues and proposes improvement suggestions, to serve as the basis for innovative management of green tourism and leisure agriculture.
Keywords - Green Tourism, Leisure Agriculture, Innovative Management
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