STUDY ON INFLUENCING FACTORS OF CHILDREN’S CONTINUOUS USE INTENTION OF EDUCATIONAL APP UNDER THE BACKGROUND OF POST EPIDEMIC ERA

Shufang Xiao

International College, Krirk University, Thailand

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Ping Xu*

International College, Krirk University, Thailand

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Abstract

With the outbreak of COVID-19 global outbreak, the traditional form of education has to be rapidly transformed into the form of online learning. The variation of strains leads to a recurrent outbreak of the epidemic. Education in the long run of the epidemic will surely become the focus of attention of the whole society. Due to the rapid change of learning forms, a large number of educational online products come out in an instant. Due to the great demand for mobile internet education services, there will be great competition among industries. The core of product development is users. Therefore, it is necessary to study the generation of users' willingness to continue to use. This study mainly focuses on the characteristics of many children's online education apps to enable parents to have a clear choice direction and firm choice will. On this point, combined with relevant literature, this paper combines the technology acceptance model with the information system technology acceptance model, and introduces two external potential variables: content quality and perceived autonomy. The purpose is to explore the influencing factors of parents on children's continuous use of online education app, build a comprehensive theoretical model in line with this study, set assumptions, and then use SPSS 23.0 and Amos24 tool tests the model and hypothesis. Explore what factors will affect the willingness of preschool and early school-age parents to let their children continue to use online education apps. The results show that continuous learning intention is directly or indirectly affected by perceived autonomy, content quality, expectation confirmation, perceived usefulness, perceived ease of use and satisfaction. Finally, the paper puts forward some suggestions for the design and management of children's online education app platform for reference.

Keywords: E-learning; Educational app; Continuous use intention

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