USER EXPERIENCE OF DISTANCE EDUCATION IN ONLINE LEARNING ATTITUDE, PERCEIVED VALUE AND BEHAVIORAL INTENTIONS OF TAIWANESE COLLEGE STUDENTS DURING COVID-19

Long-Yuan, Lee

 Cheng Shiu University, Kaohsiung City, Taiwan

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Abstract

The COVID-19 epidemic has caused tremendous changes and led to the transformation and reorganization of today’s education system. Web-based learning has formed a universal context within the university. This study was to examine students' attitudes towards online learning based on subjects’ characteristics. Furthermore, the study explored whether there was a positive relationship between online learning attitudes, perceived value and behavioral intentions. 250 undergraduate students enrolled in night school as well as weekend programs participated in the survey. Functional value and behavioral intentions were found to have significant effects on online learning attitude. In addition, there was a positive relationship between user experience and online learning attitude, particularly those with online learning experience would emphasize on the effectiveness of learning. The purpose of using computers and surfing the Internet is not necessarily the purpose and skills of involved in online learning. The results could contribute to the literature on improving the quality of distance education, and provided education decision-makers with reference to formulate complete computer-based learning policies.

Keywords: COVID-19, Online Learning Attitude, Functional Value, Distance Education

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