Current Issue

ENHANCE THE COMPETITIVENESS IN THE SIGHTSEEING ECO-TOURISM INDUSTRY

Dr. Liu Ying-Yen

Chang Jung Christian University,

Ph. D. in Business and Operation Management, Taiwan

Empresarial Commercial University Ph. D.

in Leisure Management, Costa Roca

Doctoral Research, California State University

Liu Ying-Yen Studio

Studio Principal

(Academic Research, and Business Management Consultant)

Abstract

Tourism is global activities focus on geographical regions and cultural Characteristics. It is not only general industry but also is industrial development activities of economic, Social and community. Many scholars and professionals conduct in-depth research on the environmental, social and cultural influence of the tourism industry, especially the tourism service industry, then propose the opinion of sustainable development, environmental protection, and fulfilling social responsibility.

This study that elaborates connotation of sightseeing and tourism industry and also explain how ecotourism has the least impact on the environment and use business philosophy of strategy management, to achieve the greatest economic benefit.

Keywords: Leisure management, Sustainability, economic development, differentiation, Service quality, Competitive advantage