Back Issues 11-20

INDEX CONSTRUCTION OF EXPERIENTIAL PARKS IN METROPOLITAN AREAS—TAKING TAICHUNG CITY, TAIWAN AS AN EXAMPLE

Yi-Chun Kuo

Department of Interior Design in Shu-Te University, Assistant Professor

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Abstract

Since the Japanese Occupation Period, Taichung City in Taiwan has been known as Little Kyoto, and was also selected as the “Most Liveable City”. Taichung City currently has a population of nearly 3 million, and each person can enjoy a green area of 4.6 m2. In recent years, Taiwan's study on metropolitan parks has mainly focused on leisure benefits, environmental education, recreational attractiveness, leisure motivation, revisit intention, and satisfaction. There is no relevant work aim to explore the construction indicators of metropolitan parks with the experience economy as the main framework. Therefore, it is necessary for this study to construct urban park indicators with experience as the main framework. This study synthesizes experience economy, recreation and parks and other literatures, and the results of constructing experience-based park recreation indicators are: aesthetics, education, environmental education, recreation attractiveness, leisure motivation, benefit, revisit intention, satisfaction, loyalty, and environmental attitude and recreational experience, etc., and used the Analytic Hierarchy Process to investigate the opinions of Taiwan's industry, government and academia on the construction of indicators. It was found that the “recreational experience” of constructing an experiential park in a metropolitan area is the most important factor, and the others are in order. “Service Quality”, “Sustainability”, “Education”, and “Aesthetics”. Related important findings are also discussed in the text.

Keywords: Experience Economy, Metropolitan Park, Analytic Hierarchy Process (AHP), Taichung City