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RESEARCH ON PUBLIC SWIMMING POOL MEMBERS’ SPORTS BEHAVIOR MODEL OF SWIMMING: USING SPORTS HABIT AS A MODERATOR VARIABLE

Jenmin Huang,
Department of Physical Education,
National Pingtung University, Taiwan R.O.C
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Abstract

This study aims to probe into swimming sports behavior model of members of swimming pools of public universities. Research subjects are the members of swimming pools. By convenience sampling, it treats 680 members as samples. It retrieves a total of 670 questionnaires and return rate is 98.5%; there are 650 valid questionnaires and valid questionnaire rate is 97%. Statistical analysis of data is based on statistical programs SPSS20.0 and AMOS20.0. According to research findings:
1) subjective norm significantly influences behavioral intention;
2) attitude significantly influences behavioral intention;
3) perceived behavioral control significantly influences behavioral intention;
4) behavioral intention significantly influences behavior;
5) AUT of habit shows moderating effect between behavioral intention and behavior; 6) NEG of habit shows moderating effect between behavioral intention and behavior; 7) PA of habit shows moderating effect between behavioral intention and behavior;
8) SUB of habit shows moderating effect between behavioral intention and behavior. Finally, according to findings, this study proposes suggestions as reference for the following research.

Keywords - Swimming pool of public university, sports behavior model,
sports habit

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