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A COMPARATIVE STUDY ON THE DIFFERENCE BETWEEN PARTICIPANTS AND OBSERVERS IN AMBIENT MEDIA DESIGN
- Yung Chin Tsao and JingJing Wang
- Vol 12 Num 3 January 2020
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A COMPARATIVE STUDY ON THE DIFFERENCE BETWEEN
PARTICIPANTS AND OBSERVERS IN AMBIENT MEDIA DESIGN
Yung Chin Tsao
Professor, The Graduate Institute of Design Science
Tatung University, Taiwan, R.O.C.
The Graduate Institute of Design Science,
Tatung University, Taipei 104, Taiwan, R.O.C.
The original definition of ambient media is an untraditional media that communicate design and service outdoors with special emphasis on the relationship between design and surrounding environment. Applying the ambient media design method to the context of space and packaging design could deliver information more efficiently and vividly, and inspire consumers’ attention and interest.
The object of this study is the kind of ambient design that call for participation of part of the users. This study aims to discuss the differences between the participants and the observers and how to amply the design method to achieve the best design expression effect. Firstly, we study how the ambient media delivers information with the surrounding environmental elements through literature review on the ambient design method especially the part that acquire the participation of some users. Then based on the collected design cases, we discuss the characters of that kind. The research method used in this paper is mainly paired sample T test, 4 design samples are collected, then we choose 360 participants and words/phrases describing emotion and experience to be used to test the image of the user of different roles (the participant and the observer). Finally we analyze whether there is difference between the two kinds of persons, what is the difference and what causes the difference, last but not least, whether the difference will affect the users, especially the participants.
Key words: ambient media design, design image, participation