Table of Contents

 

 

Page

Title and Author

5

Board of Editors

7

Creativity To Innovation In The Application Of Information Technology In The Southwest Region Of Paraná-Pr

Andriele De Prá Carvalho, Dálcio Roberto Dos Reis and Avila Eloiza de Matos

24

A Study On The Effect Of Enterprise Brand Strategy On Purchase Intention

Ji-Shou Tseng, Hung-Yu Lin and Lin, Chien- Hsiung

43

Why Can Technology Continue To Be Innovated?

Jing-Lin Huang, Fang-Chen Kao , Justine Chang and Shang-Ping Lin

84

A Study Of Product Innovation On Firm Performance

Jane Tung

98

A Study Of The Relationship Among Service Innovation, Customer Value And Customer Satisfaction: An Empirical Study Of The Hotel Industry In Taiwan

Ming-Horng Weng, Jih-Lian Ha, Yi-Chou Wang and Chung-Lin Tsai

113

Moral Meaning In Green Marketing And Socially Responsible Marketing

Dr. Pranee Chitakornkijsil

129

The Selection And Assessment Of Strategic Alliances On The Hypermarket In Taiwan

I -Chen Lin and Xiaohong Chen

153

A Study On The Relationship Between Human Resource Management Strategies

And Core Competencies

Hsiu-Chuan Lin, Yen-Duen Lee and Chein Tai

174

Performance Analyses Of Traditional Industries In Taiwan With Data Envelopment Analysis

Shien-Ping Huang

188

Consumer Decisions: The Effect Of Word-Of-Mouth

Sheng Chung Lo

197

A Dynamic Model Of Assimilation-Contrast Theory: An Experimental Study On Recycling Rate

Dong-Jenn Yang and Kai-Li Huang

216

Sales People's Performance And Change In Career In Their Maintenance Stage

P. Sanjay Sarathy

235

Trainees' Perceptions On Using Microblog To Support Formative Evaluation: A Q- Methodology Study

Liwen Chen

247

A Study On The Propaganda Effectiveness Of Drug Abuse Prevention Policy In Chun Hei Project: The Case Study On Senior And Vocational High Schools In Pingtung County

Luke H.C Hsiao and Chia-Chi Lou

263

Using Topsis And Modified Delphi Method Build A University Of Technology Students Recruiting Model In Taiwan

Wei-Fong Lin, Yi-Chou Wang and Yi-Chung Cheng

281

Using Topsis And Modified Delphi Method Build A University Of Technology Students Recruiting Model In Taiwan

Wei-Fong Lin, Yi-Chou Wang and Yi-Chung Cheng

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