Table of Contents

 

 

Page

Title and Author

5

Board of Editors

6

Innovative Capacity As A Modern Factor Of Countries Investment Attractiveness Dynamic

Denis S. Ushakov

21

 

An Evaluation Of Entrepreneurship Education In Indonesia: A Case Study Of Bengkulu University

Muhamad Abduh, Alex Maritz, Susan Rushworth

48

Do Cross-Functional NPD Teams Follow The Knowledge Conversion Model In Knowledge Transfer?

Han Chao Chang, Chung-Lin Tsai, Yu-Shan Su

62

 

Effects Of Paternalistic Leadership On Job Satisfaction – Regulatory Focus As The Mediator

Huei-Jeng Chou

86

 

Transfer Effects: Exploring The Relationship Between Celebrity And Brand

Dong-Jenn Yang, Jyue-Yu Lo, Sheng Wang

109

 

Brand Integrity, Advertising And Marketing Ethics As Well As Social Responsibility

Dr. Pranee  Chitakornkijsil

131

 

The Agglomeration Effect Of Unplanned And Planned Retail Area Based On Consumers’ Points Of View: Evidence From Taichung, Taiwan

Ho-Wen Yang, Jui-Min Hsiao, Yu-Yi Chen, Alex Yi-Chang Chen

142

 

The Influence Of Animated Spokes-Characters On Customer Orientation

Kuo-Wei Lin,  Ya-Jun Wang

155

 

Data Mining Models For Diagnosing Acute Renal Failure

Cheng-Min Chao,  Cheng-Tao Yu, Bor-Wen Cheng

175

 

Measurements On Taiwan’s National Customer Satisfaction: Empirical Re-Examination On Four Representative Products

Hsien-Bin Wang

196

 

The Effects Of Marketing Strategies On Customer Value Of An Enterprise – With Corporate Culture As The Moderator

Lin Hui-Yao, Shieh, Chich-Jen

211

 

Estimation OF Recreational Benefits From a Global Positioning System

Huei-Yann Jeng, Chen-Hsien Lin, Cheng-Te Lin

Attachments:
Download this file (FINAL ISSUE VOL 4 NUM 4 SPRING 2012.pdf)IJOI VOL 4 NUM 4 SPRING 2012[The International Journal of Organizational Innovation Volume 4 Number 4 Spring 2012]1375 kB
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