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A STUDY ON THE BUSINESS MODEL OF FOOD DELIVERY PLATFORM

Yi Chen Chiang

Department of Business Administration, National Yunlin University of Science &

Technology, Douliu City, Taiwan

Sulistyandari

Department of Finance, National Yunlin University of Science and Technology, Douliu City, Taiwan

Department of Management, Jenderal Soedirman University, Purwokerto, Indonesia

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Ju-Ping Huang

Follow Times Tech Co., Ltd., Taipei, Taiwan

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*Chiyang James Chou

Department of Business Administration, National Yunlin University of Science &

Technology, Douliu City, Taiwan

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*Corresponding Author

Abstract

The expansion of the worldwide e-commerce industry has been facilitated by advancements and innovations in science and technology. This has resulted in increased convenience in daily life. Furthermore, the progress of science and technology is frequently driven by consumer demand, which explains why individuals are more inclined to allocate financial resources despite their hectic schedules. The convergence of time-to-buy convenience services and the recent epidemic has significantly transformed individuals' lives and impacted numerous sectors, most notably the catering industry, which has concurrently propelled the growth of food delivery platforms. The exponential growth of the Internet of Things has established a nexus between retailers and customers, enabling businesses to engage in online competition as well as offline.

The delivery platform offers an extensive selection of options. It not only alleviates the inconvenience but also adds to the enjoyment of food shopping. At present, consumers can receive doorstep delivery of supermarket products, and the progression of online-to-offline (O2O model) technology swiftly satisfies evolving customer demands. Nevertheless, in a highly competitive market and one where consumption patterns are in a constant state of flux, enterprises require innovative services, channels, strategies, and systems to maintain a steady customer base and attract new ones, thereby extending the life of the distribution platform. Numerous business interests, in order to facilitate the sustainable development and operation of enterprises.

As an increasing number of companies enter the market for delivery platforms and products of the same nature become increasingly competitive, the objective of this study is to determine how businesses can attract consumers with innovative services. This study focuses on delivery platforms and primarily employs the business canvas model to describe the organization. Subsequently, the TRIZ method is utilized to construct a business contradiction matrix, which investigates the conflict between management and business, and suggests potential resolutions.

Keywords:  O2O model , Delivery platform , Business Canvas model , TRIZ method