Back Issues 11-20

ON SELECTING AND COMPARING BEHAVIORAL MODELS
OF TAIWANESE UNDERGRADUATES ON
OVERSEAS WORKING HOLIDAYS

Chien-Hung Wu
Department of Marine Recreation,
National Penghu University of Science and Technology
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Abstract

This study uses the Structural Equation Model (SEM) to verify traditional the Theory of Planned Behavior (TPB) and TPB mediation models used to analyze the behavioral in-tention of Taiwanese undergraduates on overseas working holidays. The attempt is to identify the optimum model to explain the behavior of Taiwanese undergraduates on overseas working holidays. Using 204 Taiwanese undergraduates on overseas working holiday as samples, this study explores whether or not attitude, subjective norm, and perceived behavior control in traditional TPB and TPB mediation models influence be-havioral intention differently. The result shows both competition models have sound goodness-of-fit while nested structure discovers that the traditional model performs better in explaining the behavior of Taiwanese undergraduates on overseas working holidays. It is expected that the result of this study will serve as a reference for compe-tent authorities when planning strategies and practices to increase Taiwanese under-graduates’ behavioral intention toward overseas working holidays.

Keywords: Structural Equation Model; Theory of Planned Behavior; Attitude; Sub-jective Norm; Perceived Behavior Control

Attachments:

0895 Final.pdf

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463 kB