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STRATEGY FOR DIVERSIFYING TYPICAL SNACKS OF TRENGGALEK PRODUCTS TO INCREASE COMPETITIVENESS IN THE ERA OF SDGS BY USING BUSINESS MODEL CANVAS
STRATEGY FOR DIVERSIFYING TYPICAL SNACKS OF TRENGGALEK PRODUCTS TO INCREASE COMPETITIVENESS IN THE ERA OF SDGS BY USING BUSINESS MODEL CANVAS
Dyah Sawitri
DPK Lecturer at the Faculty of Economics and Business,
University of Gajayana Malang
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Endang Suswati
DPK Lecturer at the Faculty of Economics and Business,
University of Gajayana Malang
Abstract
There are so many strategies that must be explained in a business model because these strategies relate to many aspects of a business. Business models include managing the purpose of our relationship with suppliers, with distributors or with customers directly. The Model Canvas business is a business strategy management that allows us to describe, design and then purge some aspects of business into a whole business strategy. From this description, the formulation of the problem proposed in this study is: "What is the description of the business model for Micro, Small and Medium Enterprises (MSMEs), especially for producers of Trenggalek food, to meet the SDGs era? This research is a descriptive study that uses a qualitative approach, with reference to data based on the facts in the field relating to the subject of research, namely Micro, Small and Medium Enterprises, processed food typical of Trenggalek. The results of the study found that the small and medium businesses actually implemented the Canvas Business Model and Product Diversification, had used SWOT as an analytical tool and indirectly. Another finding is that business actors find it difficult to reach the international market (export) because of document problems, legality, permits and access. Of the total found, the researcher modified / created a canvas business model that was suitable / in accordance with the behavior of MSME actors in Trenggalek by referring and integrating several successful MSME entrepreneurs in Trenggalek. The researcher also provided direction and compiled a module on how to reach international markets during the SDGs era.
Keywords: Product diversification, small business, competitiveness, SDGs, canvas model business
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