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THE STUDY OF RELATIONSHIP FOR PERSONALITY TRAITS, PERCEPTION RISK, MOTIVATION, BUSINESS STRATEGIES ENVIRONMENT FACTORS AND BUSINESS PERFORMANCE TO ENTREPRENEURS

Tzong-Shing Cheng

School of Sport and Health, Sanming University, Sanming City, Fujian, China

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Abstract

This study aims to explore the entrepreneur's personality traits, risk perception, en-trepreneurial motivation, business strategies, environmental factors and business per-formance relationship in order to provide practical entrepreneurial, business advice and reference to academic research. Samples are Member of the China Youth Career Development Association and the national chairman of the China Youth Career De-velopment Association in Taiwan. Send 300 copies and valid questionnaires were 224. According to statistics, a total of 152 valid questionnaires, 71 questionnaires were invalid, 1 questionnaire was expired, and the effective rate is 50.7%. Use Excel 2003, SPSS 12 statistical software to descriptive statistics, reliability analysis, factor analysis, canonical correlation analysis, regression analysis and other statistical methods for empirical analysis. According to the results, there is no significant between entrepreneurial personality traits and business performance. The sample infer the incumbent entrepreneurs that entrepreneurs of the personality traits still tend to "friendly social type", "trust-based organization," "conservative tension-type". People who have three kinds of personality traits are more suitable for business. Entrepreneurs' perceptions of risk for business strategy and entrepreneurial motivation have a significant impact. Environmental factors on strategy and performance have a significant influence.

Keywords: Entrepreneur, Personality Trait, Risk Cognition, Business Strategy, Entrepreneurial Risk

Attachments:

0968 Final.pdf

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