Back Issues 11-20
DETERMINING CONTRACT RENEWAL WILLINGNESS FOR PROPERTY MANAGEMENT COMPANIES: EVIDENCE IN TAIWAN
DETERMINING CONTRACT RENEWAL WILLINGNESS FOR PROPERTY MANAGEMENT COMPANIES: EVIDENCE IN TAIWAN
Associate Professor, Department of Construction Engineering, National Yunlin University of Science and Technology, Douliu, Yunlin 64002, Taiwan.
This email address is being protected from spambots. You need JavaScript enabled to view it.
Chih- Lin Chen
PhD Student, Institute of Construction Engineering & Management, National Central University, 300 Jhongda, Jhongli, Taoyuan 32001, Taiwan.
This email address is being protected from spambots. You need JavaScript enabled to view it.
*Jieh- Haur Chen
Distinguished Professor, Institute of Construction Engineering & Management, National Central University, 300 Jhongda, Jhongli, Taoyuan 32001, Taiwan.
*Corresponding Author's E- mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Abstract
With the demand for residential services is continuing increasing, the competitions of property management companies in the market have been gearing up. The study proposes are to (1) explore the effect of perceived value among the collective housing residents on their contract renewal intentions with a property management company; (2) explore the effect of client trust toward a property management company on their contract renewal intentions; (3) construct a Structural Equation Modeling (SEM) to explore the correlation among the clients’ perceived value and trust and contract renewal intention. The study questionnaire includes descriptive statistics, trust scale, perceived value scale, and retention scale. This study implements SEM to analyze the relationships among perceived value, trust, and retention. At a 95% confidence level, clients’ trust not only affected on perceived value, but also indirectly affected on retention. Improving the perceived value of residents is the most important factor for raising the clients’ retention. The property management companies are suggested to (1) have a consistent quality of service, (2) solve the clients’ problems on time, (3) allow clients to obtain service information easily, (4) consider clients’ needs as top priority, (5) train service staff to have professional skills, and (6) keep apartment management fees in a reasonable range.
Keywords: Retention, Perceived Value, Trust, Structural Equation Model (SEM), Property Management
 0969 Final.pdf | [ ] | 192 kB |