Back Issues 11-20

TOURIST SATISFACTION ON CULTURE EVENT: THE CASE OF PACU JAWI (COW RACING) IN WEST SUMATRA, INDONESIA

Taufik Hidayat

Graduate Student, Chung Hua University

Hu, Chih-Pei

Dept of Public Administration, Chung Hua University

Chang, Yan-Yi

Dept of Public Administration, Chung Hua University

Tsai,Yao-Hsu^{*(Corresponding Author)}

Dept of Tourism and Leisure, Chung Hua University

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Abstract

The purpose of this research is to test the event visitor loyalty model. by testing a model that connects festival quality, festival value and satisfaction with the festival with a sample of 132 tourists, 132 questionnaires with 25 research statements. Applying structural equation modeling, then analyzing data using SMART PLS, the findings show that the festival value variable influences satisfaction with the festival, while the quality of the event does not significantly affect satisfaction.

Attachments:

1037 Final.pdf

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