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TELEVISION VIEWING AND IDOL WORSHIP BEHAVIORS OF TAIWANESE INDIGENOUS YOUTH
TELEVISION VIEWING AND IDOL WORSHIP BEHAVIORS OF TAIWANESE INDIGENOUS YOUTH
Kai-Ting Lee
Doctoral Student, Ph.D. Program in Communication Studies,
Shih Hsin University ,Taipei City, Taiwan (R.O.C.)
Indigenous Student Affairs Counselor,
National Taiwan Normal University, Taipei, Taiwan
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Abstract
This study investigated differences in the television viewing and idol worship behaviors of Taiwan’s indigenous youth and used a questionnaire survey to sample 284 indigenous youths. The collected data were analyzed through descriptive statistics and chi-square tests using SPSS. The research results and suggestions are as follows: (1) Father’s education attainment significantly affected the amount of time students spent watching television during the week (λ2 = 49.537, df = 24, p = .002). (2) Father’s education attainment had a significant effect on idol worship genres (λ2 = 47.408, df = 30, p = .023). (3) According to the chi-square test, differences in television viewing time and idol worship during the week and the weekend failed to meet the threshold for significance, indicating nonsignificant correlation.
Key words: Taiwanese indigenous youths, television viewing behavior, idol worship, education level, father, mother.
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