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CONSTRUCTION OF THE OPTIMAL SALES MODEL FOR THE DIGITAL NAVIGATION SYSTEMS OF ONLINE TOURISM DATABASES
CONSTRUCTION OF THE OPTIMAL SALES MODEL FOR THE DIGITAL NAVIGATION SYSTEMS OF ONLINE TOURISM DATABASES
Lin, Tzu-Yao
PhD Student, Department of Business Administration, Nanhua University
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Chang, Wei-Hsiung (Corresponding author)
Associate Professor, Department of Tourism Management, Nanhua University
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Chen, Miao-Sheng
Chair Professor, Department of Business Administration, Nanhua University
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Abstract
This article aims to construct the optimal sales model for the digital navigation systems of online tourism databases. It is a broad concept that can quickly take on a precise form once their market position has been defined. We will investigate how the providers of information could earn a reasonable profit from tourism demanders and businesses within this systematic framework. We describe the supply-and-demand problem for online tourism databases from the perspective of the mechanism designer. Furthermore, we analyze the sensitivity of the optimal total reading time per unit of time of tourism demanders for each model parameter. These findings are important decision-making references for the mechanism designers of online tourism databases.
Key words: Optimal Sales Model, Online Tourism Database, E-Commerce, Tourism Marketing, Travel Industry
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