Back Issues 11-20
A MULTI-DISCIPLINARY BUSINESS APPROACH TO COVID-19: LA TROBE BUSINESS SCHOOL PERSPECTIVES
A MULTI-DISCIPLINARY BUSINESS APPROACH TO COVID-19: LA TROBE BUSINESS SCHOOL PERSPECTIVES
Professor Alex Maritz
La Trobe Business School, La Trobe University, Melbourne, Australia
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Abstract
The COVID-19 pandemic has not only exhibited catastrophic outcomes on health, social and global economies, but significant impact on the way business is conducted. We have seen the emergence of a global recession, and business enablers have been identified as a possible silver lining to resolve and reform the economic wellbeing of nations. We provide an emergent enquiry approach of business school discipline-specific narratives to identify enablers to accelerate and accommodate the new normal. The importance of integrated multi-disciplinary business as an enabler to value creation is demonstrated, often in the form of entrepreneurship, innovation, new agile business models and digital disruptions. These enablers are provided within the context of academic research, learning and teaching, and engagement in communities and ecosystems. Finally, we provide suggestions for future business related research during times of hardship, crises and pandemics.
Key words: COVID-19, business, narratives, Business School.
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