Back Issues 11-20

THE INFLUENCE OF MARKET ORIENTATION ON DEPARTMENT STORE FLOOR MANAGERS’ JOB PERFORMANCE - THE MEDIATING ROLES OF ORGANIZATIONAL INNOVATION AND PERCEIVED ORGANIZATIONAL SUPPORT

Yun Wang

Department of Fashion Design and Management, National Pingtung University of Science and Technology, Pingtung, Taiwan

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Abstract

In the face of rapid changes department store operators must seek sustainable development way to survival in the market. This study addressed the topic on the influence of Market Orientation, Organizational Innovation and Perceived Organizational Support on Department Store Floor Managers’ Job Performance. The participants of this study were department store floor managers from Southern Taiwan. Data were collected by using purposive and snowball samplingmethod, total 251 effective questionnaires were returned. Data analysis included descriptive data analysis, factor analysis and reliability analysis, Pearson's correlation and regression analysis. The main results were as follows: 1. Department store market orientation has positive effect to organizational innovation, perceived organizational support, and job performance. 2. Department store floor managers perceived organizational support and organizational innovation has positive effect to job performance. 3. Department store floor managers perceived organizational support and organizational innovation has the mediation effect between the market orientation and job performance.

Keywords: Market Orientation; Organizational Innovation; Perceived Organizational Support; Job Performance; Department Store floor managers

Attachments:

1088 Final.pdf

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