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ANALYSIS OF THE MARKET DEVELOPMENT OF HEALTH FOOD INDUSTRY IN TAIWAN
ANALYSIS OF THE MARKET DEVELOPMENT OF HEALTH FOOD INDUSTRY IN TAIWAN
Hsiang-Ting Su
National Kaohsiung University of Science and Technology, Taiwan
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Abstract
This study aims to analysis the development of aging society that can create competitive advantages for the health food industry in Taiwan. Healthy aging has become a dietary trend. More and more health food will add vitamins, trace minerals and other elements. Health Food Company became an important industry in Taiwan to focus on the research and development and production of health food. This research discusses the economies of scale and rationalization of global based on comparative cost theory (David Ricardo, 1817). This research discusses that logistics supply and manufacturing strategies of new market development is a necessary condition for health food company transformation. Health food industry has to enhance R&D capabilities and strengthen channels in the future. Joining the new generation of various online platform channels is the trend of market adjustment, and the marketing department must strengthen various product strengths.
Keywords: competitive advantages, health food industry, comparative cost theory, market development
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