Back Issues 11-20

A STUDY ON THE EFFECTS OF PERCEIVED VALUE ON PURCHASE INTENTION OF AROMATHERAPY

Han-Lin, Hsiung 

Assistant Professor, Department of Business Administration, 

University of Kang Ning, Taipei, Taiwan, ROC

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Tsung-Lin, Lee*

Professor, Department of Architecture, 

China University of Science and Technology, Taipei, Taiwan, ROC

*Corresponding author: This email address is being protected from spambots. You need JavaScript enabled to view it.

Abstract

This research object aims to the consumer from an essential oil aromatherapy so-called brand D in Tainan to explore the intervening variable between customer-perceived values, service quality and customer satisfaction for telling the affect. This study indicates customer satisfaction indirectly influence on purchase intention. The research and data collections were conducted through questionnaire surveys and empirical researches. The service quality and the perceived value has a positive impact on customer satisfaction as the results found in the essential oil aromatherapy of brand D. Customer satisfaction of it has a positive impact on purchase intention, either. Another finding is the service quality and the perceived value will be indirectly affected by the purchase intention through customer satisfaction. The study found that essential oil aromatherapy consumer purchase intention is strong or not that depends on the sense from physical display and the convenience of shopping it. It also showed that a novel purchasing environment influence customer satisfaction.

Key Words: Essential oil aromatherapy, Service quality, perceived value, Customer satisfaction, Purchase intention

Attachments:

1127 Final.pdf

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710 kB