Back Issues 11-20
KEY SUCCESS FACTORS AFFECTING THE DESIGN OF EXHIBITION BOOTHS
KEY SUCCESS FACTORS AFFECTING THE DESIGN OF EXHIBITION BOOTHS
Yi-Chang, Hsieh
Associate Professor, School of Sport & Health, Sanming University, Sanming City of Fujian, China
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Tsung-Lin, Lee*
Professor, Department of Architecture, China University of Science and Technology, Taipei, Taiwan, ROC
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Yu-Ru, Wang
Master, Department of Architecture, China University of Science and Technology, Taipei, Taiwan, ROC
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Abstract
With the deepening of economic globalization, countries around the world continue to strengthen overseas promotion and guidance measures, through overseas exhibitors into the international market to enhance industrial exports and overall industrial competitiveness. The trend of internationalization of commercial activities affects, and participating in international professional exhibitions has become one of the important marketing activities to promote the services and products of enterprises. In recent years, companies from all over the world have joined in expanding the China market. The vast territory of the mainland, each province and city has its own characteristics and differences, limited to the transportation time is too long, advertising costs are too high and other factors, through participation in the exhibition is the most effective way to expand the local market business. The most direct exhibition service enterprises in the exhibition economy have the largest number of booth designs and the most intense competition, which shows that the success of exhibition booth design will affect the performance of the key factors. Based above, this study will assess the key factors taking the exhibition space design of MICE-A case study of the exhibition of China. The results show that “The funding assistance of booth construction”, “Creative ability”, “The rent reduction of booth” and “Design communication and requirements” are the top four important factors in the all factors.
Key Words: MICE, Exhibition booth design, Space design.
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