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THE VALUE CO-CREATION AND INNOVATION ACTIVITIES OF KNOWLEDGE-INTENSIVE BUSINESS SERVICES PARTNERSHIPS - EVIDENCE FROM TAIWAN-BASED MANUFACTURING FIRMS

Jui-Hsi Cheng

College of Business & Management, Xiamen Huaxia University, Fujian, China

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Di-Yu Lei *

Department of Business and Management, Ming Chi University of Technology, Taiwan

*Corresponding Author: This email address is being protected from spambots. You need JavaScript enabled to view it.

Ting-Ting Wang

College of Business & Management, Xiamen Huaxia University, Fujian, China

Wen-Bin Chuang

Department of International Business Studies, National Chi-Nan University, Taiwan

Kai-Ping Huang

Department of Business Administration, Social Enterprise Research Center, Fu Jen Catholic University, Taiwan

Abstract

The aim of this study is to verify the role of knowledge-intensive business services (KIBS) for multinationals in value co-creation and innovation activities. We take advantage of the longitudinal dataset of Taiwan-based firms compiled byTaiwan’s Ministry of Economic Affairs (MOEA) for 2008- 2016 and panel GMM approach in mitigating potential endogeneity. Our results confirm that: (1) KIBS partnerships in host countries are significantly associated with better value co-creation on the part of the multinationals; (2) they also need multinationals to upgrade their absorptive capacity in accessing external technological capabilities and markets from KIBS partnerships; and (3) the significant effects are only observed in the hi-tech industry. Our research suggests that multinationals should focus greater attention on theresources that KIBS partnerships in the host countries can explore the potential to engage diverse stakeholders and provide opportunities for more extensive value co-creation.

Keywords: KIBS Partnerships, Absorptive Capacity, MNEs and Value Co-Creation

Attachments:

1229 Final.pdf

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