Back Issues 11-20

EXAMINING TAIWAN'S ELECTRIC VEHICLE MARKET WITH THE BUSINESS MODEL OF JAPANESE ELECTRIC VEHICLES

Wu Hsun Yang*

Department of Industrial Management, I-Shou University, Taiwan

*Corresponding Author: This email address is being protected from spambots. You need JavaScript enabled to view it.

Hsiang Chin Hung

I-Shou University, Taiwan (ROC)

 This email address is being protected from spambots. You need JavaScript enabled to view it.

Abstract

With the increasing awareness of environmental and climate crises in all circles of society, electric vehicles are gradually gaining more attention in various countries. Although the price of electric vehicles remains higher than that of gasoline vehicles, many countries such as EU countries, the United States, Canada, Japan, South Korea, and China have gradually begun to enforce relevant policies and measures in response to environmental protection, driving the evolution of the automobile industry. Taiwan enjoys a number of competitive advantages in developing the electric vehicle industry, but the domestic automobile industry is limited by the following factors: Market size and development path; The government's policy goals for new types of vehicles are not clear enough; The current supporting measures are not comprehensive enough and may hinder the development of Taiwan's electric vehicle industry. Therefore, this study primarily aims to analyze the customer value proposition, profit formula, key resources, and special processes of the Japanese electric vehicle business model, in order to shed light on the development direction of the electric vehicle business models in Japan and Taiwan. Japan and Taiwan have a lot in common, both are located in East Asia and both have high-tech industries. This study thus refers to the business model of electric vehicles in Japan and provides relevant policy suggestions for the future development of the business model of the electric vehicle industry in Taiwan.

Keywords: pure electric vehicles, development of the electric vehicle industry, business model