Back Issues 11-20

EXPANSION OF INDUSTRIAL SCALE THROUGH MERGERS AND ACQUISITIONS - DISNEY LAND CO. CASE

Dr. Liu Ying-Yen

Chang Jung Christian University,

Ph. D. in Business and Operation Management, Taiwan

Empresarial Commercial University Ph. D.  

Leisure Management, Costa Roca

Doctoral Research, California State University

Liu Ying-Yen Studio

Studio Principal

(Academic Research, and Business Management Consultant)

Abstract

Business growth is through business philosophy, increase productivity, enhance the performance growth of more products and services. Then, expand the field of the enterprise, and its way is to elaborate the purpose of the enterprise, and its way is to elaborate the purpose of expansion in the form of mergers and acquisitions. 

Disney Land CEO Iger, has carried out multiple merger and acquisition plans in a row, integrating the upstream, midstream and downstream related companies, and expanding the diversified entertainment business through mergers and acquisitions to gain competitive advantage. It’s not only creates business value but also is an extension and connotation of art. 

In this study, we provide literature and case study, illustrated merger and acquisition in the enterprises expands the scope of business and increases industrial structure, and discusses the advantages of enterprise mergers and acquisitions. This research will provide to academic and related units for practical application. 

Key word: merger and acquisition, market share, internalization, competitive advantage, customer satisfaction