Back Issues 11-20

MOOCS BUSINESS MODEL INNOVATION IN INDONESIAN PERSPECTIVE: COMPARISON OF INDONESIAX AND HARUKAEDU

Ta-Shun Cho

Dept. of Business Administration, Asia University, Taiwan

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Yi-Chun Lung*

Dept. of Business Administration, Asia University, Taiwan

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*Correspondence author

Dah-Jing Jwo

Dept. of Communications Navigation and Control Engineering, National Taiwan Ocean University, Taiwan

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Husen Ahmad

Study Program Hospitality, Akademi Pariwisata Citra Buana Indonesia, Indonesia

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Abstract

Massive Open Online Courses (MOOCs) are a disruptive technology that can displace traditional learning platforms by offering an online learning platform with access to high-quality courses at affordable fees. They contain similar teaching materials to traditional courses, such as reading material, problem sets, and videos. MOOCs also provide an interactive forum for building a community of students, professors, and teaching assistants. The lecture materials in MOOCs are diverse. This paper examines the business model innovation of MOOCs in Indonesia, specifically comparing the Business Model Canvas (BMC) cases of IndonesiaX and HarukaEdu, two online learning platforms. The paper aims to understand and compare the implementation of business model innovation in education and the impact for both companies. The ultimate goal of the paper is to determine how MOOCs in Indonesian perspective can design and develop a sustainable business model innovation, create value, capture it, and have a positive impact and provide management implications for other emerging countries.

Key Words: MOOCs, Business Model Innovation, Indonesian Perspective, Case Study