Back Issues 11-20

DIGITAL INNOVATION IN LOCAL REVITALIZATION: DEVELOPING A 'DINING MAP' APP TO STIMULATE RURAL ECONOMIC ACTIVATION

Chia-Hui Huang 

Institute of Cultural and Creative Design, Tung-fang Design University 

Kaohsiung City, Taiwan 

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Fang-Ju Tsai 

Institute of Cultural and Creative Design, Tung-fang Design University 

Kaohsiung City, Taiwan 

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Abstract

In the face of global challenges, local revitalization emerges as a key strategy to invigorate rural economies and attract external visitors. This study, through the development of an appealing 'Dining Map' app, integrates digital technology with local culture, aiming to transform the curiosity of potential visitors into actual visits to rural areas. Utilizing focus group interviews and Kano regression analysis, the study reveals consumers' preferences for app quality attributes and their nonlinear impact on satisfaction. It was found that interactivity, service quality, and personalized experiences significantly influence satisfaction levels. The research offers strategic recommendations, highlighting the potential of digital innovation in promoting economic and cultural rejuvenation in rural areas. In response to the challenges of globalization, local creation becomes an essential strategy for revitalizing rural economies and culture. This study explores this process through digital innovation—specifically, the development of an attractive 'Dining Map' app. Combining qualitative focus group interviews with quantitative Kano regression analysis, it delves deeply into consumer preferences for app quality attributes and their nonlinear impact on satisfaction. The study discovers that interactivity, service quality, and personalized experiences are crucial in determining satisfaction. It suggests that digital technology can be used to convert the curiosity of those who have never visited into actual visits, thus stimulating economic activity in rural areas. Furthermore, it proposes strategic recommendations to revitalize rural regions, highlighting the potential and importance of digital technology in local creation.

Key words: Dining Map APP, Local Revitalization, Kano Regression Analysis