Current Issue

THE RELATIONSHIPS BETWEEN ENTREPRENEURIAL COGNITION AND ENTREPRENEURIAL INTENTION: COGNITION OF ARTIFICIAL INTELLIGENCE AS A MEDIATOR

Shi Jianlong*

Department of Business Administration, Fu Jen Catholic University, Taiwan *Corresponding Author: This email address is being protected from spambots. You need JavaScript enabled to view it.

Leemen Lee

Department of Business Administration, Master's Program in Social Enterprise, 

Fu Jen Catholic University, Taiwan

This email address is being protected from spambots. You need JavaScript enabled to view it.

Abstract

This study explores the relationship between AI technology and the entrepreneurial intentions and cognition of college student entrepreneurs, revealing the impact of AI on the formation of entrepreneurial intentions and discussing how to motivate entrepreneurs toward business success. This not only reflects the key role of AI in the current business environment but also emphasizes the importance of continuous learning and adaptation to new challenges for entrepreneurs. It provides valuable insights for college students and young entrepreneurs interested in leveraging AI for business ventures.

Keywords: Entrepreneurial Cognition, Entrepreneurial Intention, Cognition of Artificial Intelligence