Current Issue

A SURVEY STUDY ON INVESTMENT BEHAVIORS AND STRATEGIES FOR MIDDLE-AGED PEOPLE IN KAOHSIUNG AREA, TAIWAN

Liao, Man-Ling

MA., College of Management, I-Shou university, Taiwan

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Dr. Lai, Ching-Sung^*

Associate Professor, College of Management, I-Shou University, Taiwan

^*Corresponding Author: This email address is being protected from spambots. You need JavaScript enabled to view it.

Abstract

Investing prudently and with stable returns is an urgent issue for everyone. The objective of this study is to investigate the investment and financial management behaviors and strategies adopted by middle-aged individuals residing in Kaohsiung, Taiwan. In-depth interviews with experts and questionnaire collection methods are used in this study. The experts’ opinions are summarized and data from 388 subjects are collected for statistical analysis. The results show that investors with higher income and education levels have a more positive attitude, a higher level of risk tolerance, and more investment information resources. The results of this study can serve as a reference for government policy, financial management industries, and investors.

Keywords: middle-aged people, financial management, in-depth interview,
investment strategy