Current Issue

ENHANCING MOTIVATION FOR CONTINUED ENGAGEMENT AMONG SENIOR VOLUNTEERS: AN IPA-BASED ANALYSIS

Chun An Chen

Department of Business Management, Chung Hua University

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Shu Yen Lu

Department of Business Management, Chung Hua University 

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Abstract

Many countries are facing an aging population and declining birth rates, making the advancement of social welfare a critical issue for governments. To ensure that older adults can live their later years with health and dignity, and to address the shortage of manpower in social welfare work, encouraging seniors to actively participate in volunteer activities is a promising approach. However, maintaining the ongoing involvement of senior volunteers is a significant challenge. This study uses survey questionnaires and IPA (Importance-Performance Analysis) to investigate ways to enhance the motivation of senior volunteers for continued participation.

Key words: Volunteer, Continued engagement, Seniors, IPA