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PROTECTION AND DEVELOPMENT OF SILK MANUFACTURING INDUCTRY IN KHON KAEN, THAILAND CREATES COMMERCIAL ADDED VALUE

Lingzhao Meng, 

Pacific Institute of Management Science, 7/7 Moo14, Thetsaban Lam Luk Ka Road 3 Lam Luk Ka, Pathum Thani, Thailand, 12150

Shanxi Provincial People's Hospital, Taiyuan City, 030012, 

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Chenin Chen

Pacific Institute of Management Science, 7/7 Moo14, Thetsaban Lam Luk Ka Road 3 Lam Luk Ka, Pathum Thani, Thailand, 12150

Wangkun Chen

Pacific Institute of Management Science, 7/7 Moo14, Thetsaban Lam Luk Ka Road 3 Lam Luk Ka, Pathum Thani, Thailand, 12150

Abstract

Purpose：Thai silk is a world-famous textile. This study mainly explores the protection and development model of silk patterns in Khon Kaen Province to improve the commercial value. Methods; Qualitative research and quantitative research were used to design questionnaires and interview questionnaires. Twenty people including 6 textile manufacturers, government officials and researchers from Chonnabot District, Mancha Khiri District, Ban Phai District and Phra Yuen District of Khon Kaen Province were selected as interview research subjects. Questionnaire: 150 heads of silk companies were selected to fill in the design questionnaire online, and data triangulation and descriptive statistics were used to obtain the research results. Results：The influencing factors can jointly explain 35.60% of the variation in silk pattern protection and manufacturing development (R2= 0.356, p-value = 0.000), indicating that these factors have significant overall predictive power for silk pattern protection and manufacturing development. Significant predictors: at the 0.05 significance level, the application of modern technology: its standardized coefficient B=0.215, p-value=0.007; protective measures: standardized coefficient B=0.225, p-value=0.005; the development of manufacturing industry : Standardized coefficient B=0.195, p-value=0.008. Non-significant predictors: marketing and sales strategy: standardized coefficient B=0.105, p-value=0.189; support from government and related organizations: standardized coefficient B=0.112, p-value=0.214. Conclusion: The application of modern technology, protection measures, and manufacturing development significantly affect silk pattern protection and manufacturing development, while marketing strategies and support from governments and related organizations have no significant impact.

Keywords: Khon Kaen Silk, protection and development, added value