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THE SOCIOECONOMIC IMPACT OF GOJEK IN INDONESIA: A PLATFORM ECONOMY CASE STUDY

Anders Granmo

College of Management, Chung Hua University, Taiwan

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Ming-Lang Yeh

College of Management, Chung Hua University, Taiwan

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Suryanty Suma Ferdinanto 

Department of Business Administration, Chung Hua University, 

postgraduate of the master's program, 

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Abstract

Gojek, Indonesia’s first decacorn and a dominant force in Southeast Asia’s platform economy, has transformed urban transportation and economic participation since its inception. This study analyzes Gojek’s impact on Indonesia’s transportation infrastructure, employment patterns, and digital financial inclusion. Using a mixed-methods approach, the research draws on official statistics, case studies, and interview data to examine how Gojek’s multi-service platform has disrupted traditional industries while creating new livelihood opportunities. Findings indicate that Gojek has not only reduced urban transportation inefficiencies but has also formalized informal labor and expanded access to digital payments. However, these gains are tempered by regulatory tensions, worker precarity, and platform monopolization concerns. The study contributes to the literature on Southeast Asian digital economies by contextualizing the dual role of platform firms as both economic enablers and institutional disruptors.

Keywords: transportation infrastructure, digital economies