STRENGTHEN SERVICE QUALITY ENHANCE CUSTOMER SATISFACTION AND LEISURE BENEFITS IN THE TOURISM INDUSTRY

Dr. Liu Ying-Yen

Chang Jung Christian University,

Ph. D. in Business and Operation Management, Taiwan Empresarial Commercial

 University Ph. D. in Leisure Management, Costa Roca Doctoral Research, California State University

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Liu Ying-Yen Studio

Studio Principal

(Academic Research, and Business Management Consultant)

Abstract

Service quality offers a way of successful achievement among diverse services. Customer satisfaction and service quality are mutually related. Consumer perception of the service quality in the company, they believe the service quality influence customer satisfaction. The tourism industry is a global activity that develops in independent and professional. Liu (2021): expressed leisure activities choose the real effects that can transfer the sense of inner authenticity to the outer attractive through action. Bruce T. and Barkley, SR. (2006): Explained the development of an integrated portfolio in volves ranking projects using the tools described above and then generation a public – bearing process to raise community awareness of proposals and projects. The promotion and development of leisure activities specifically actualize and satisfy leisure benefits, achieving a multiplier effect, enhancing economic efficiency, and strengthening the competitiveness and prosperous growth of various industries in the country. Liu (2022): Noted the tourism industry provides products and services required by consumers, it encourages the development of tourism and leisure activities, and it effectively stimulates economic growth. 

This research adopted the AHP analysis method to illustrate how the tourism industry drives the national economy. Based on improving service quality, the profit rate of leisure activities rises, achieving an increase in industry benefits and prospects and enhancing competitive advantage worldwide. 

Key Words: Tourism Industry, Leisure Activities, Leisure Benefits, Service Quality, Diversity, Multiplier Effect

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