Current Issue

THE 7C FRAMEWORK FOR INNOVATION MANAGEMENT: A COMPREHENSIVE APPROACH TO THE HUMAN SIDE OF CORPORATE INNOVATION

Dr. Sydney Engelberg,

Hebrew University, Jerusalem, Israel

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Abstract

Innovation management has traditionally focused on methodological approaches while often neglecting the human psychological factors that drive successful corporate innovation. This paper offers a 7C Framework, which addresses this gap by providing a comprehensive approach to managing the human side of innovation within large organizations. The framework encompasses seven critical dimensions: Culture 

(understanding and integrating diverse values and practices), Communication (ensuring clear cross-disciplinary dialogue), Competence (developing necessary skills and knowledge), Commitment (fostering employee engagement and loyalty), Consistency (maintaining harmony across organizational units), Compliance (adhering to legal and ethical standards), and Cost-Effectiveness (managing innovation costs while maintaining quality). Through analysis of contemporary literature and the framework's components, this paper demonstrates how the 7C model provides organizations with a systematic approach to creating collaborative innovation environments. The framework's emphasis on ecological insight and community-based innovation offers practical guidance for organizations seeking to improve their innovation outcomes by focusing on human factors and interpersonal relationships. Key findings suggest that successful innovation requires not only methodological rigor but also careful attention to organizational culture, communication patterns, and human resource development. The 7C Framework contributes to innovation management theory by providing a holistic model that bridges the gap between technical innovation processes and human organizational dynamics. 

Keywords: innovation management, organizational culture, corporate innovation,   human factors, 7C framework, collaboration