Chang-Lin Yang

Department of Business Administration

Fu Jen Catholic University, University, Taiwan, R. O. C.

Hung-Kung Hsu*

Graduate Institute of Business Administration

Fu Jen Catholic University, Taiwan, R. O. C. 

Department of Business Administration

China University of Technology, Taiwan, R. O. C. 

*Corresponding Author: kenn_xu@cute. edu. tw






New product development is an important key to sustainable business management. Although mass production brings good quality and cheap products, the overproduction afterwards often becomes a difficult problem for enterprises to manage sustainably. Therefore, companies must be committed to developing new products in order to continue to create demand for sustainable business. As new product development becomes more and more important, related tools for product development are gradually being developed. However, most of these product development tools focus on how to improve product stability and reliability (axiomatic design, TRIZ, and Taguchi method) , manufacturing and comprehensive quality control (TQM and 6σ) , and comprehensive management thinking (DSS and PLM) . Although the above technology has made progress in concept and technology, it is still insufficient for the overall product development and integration work. This research focuses on the new product development process, discusses how product development responds to technical constraints and consumer market needs, and proposes optimal product design procedure. This new product development process covers design strategy analysis to mass production of products. This process integrates management methods and processes such as market design engineering, manufacturing, and marketing.

Keywords: New product development, new product development process, sustainable business

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