Back Issues 11-20

EMPIRICAL ANALYSIS OF ENVIRONMENT, RESOURCE AND  INDIVIDUAL ENTREPRENEURSHIP ORIENTATION

Wei-Che Hsu

Department of Business Administration, National Yunlin University of Science and Technology, Yunlin 64002, Taiwan

Yung-Shuan Chen^*

School of Economics and Management, Dongguan University of Technology,

 Dongguan 523808, China

*Corresponding author: This email address is being protected from spambots. You need JavaScript enabled to view it.

Jui-Tu Liu

Department of Business Administration, National Yunlin University of Science and Technology, Yunlin 64002, Taiwan

Abstract

The main objective of this study is to determine the link between branch performance, environment and resource capability, and how a manager’s entrepreneurial orientation having the moderating effect within the model. The results show that environmental munificence has a positive effect on the number of customers of firms while the environmental hostility has a negative effect on firms’ earnings before interest and taxes (EBIT), managers’ competence and marketing resources have positive effect on their EBIT and the number of visitors, and that innovativeness, risk-taking, and proactiveness of individual entrepreneurial orientation having the moderating effect within the model. The conclusions contain: 1. the individual entrepreneurial orientation of managers can greatly influence the relationship between operation environment and operating performance; 2. the individual entrepreneurial orientation of managers can exert effective influence on the relationship between enterprises’ resource capability and operating performance.

Keywords: Environment, Resource Capability, IEO, Performance

Attachments:

1048 Final.pdf

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182 kB