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RESEARCH ON CONSTRUCTION OF BUSINESS MODEL OF SPORTS HEALTH MANAGEMENT
RESEARCH ON CONSTRUCTION OF BUSINESS MODEL OF SPORTS HEALTH MANAGEMENT
Tsung-Ling Hsieh
Department of Sports Information and Communication
Aletheia University, Taiwan, R.O.C.
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Jih-Lian Ha
Far East University, Taiwan, R.O.C.
Hsueh-Ying Wu
Department of Accounting Information,
Aletheia University, Taiwan, R.O.C.
Abstract
The health management industry belongs to the sunrise industry and occupies a positive position in the entire national fitness industry. This article systematically summarizes and actively explores the entire commercial model of sports health by searching literature reviews. Positioning from the concept of the commercialization structure of sports health management has positive integration significance for the promotion of the overall model of industry development, the active construction of the commercialization system of the operating model, and summarizes the operating characteristics of various models during the promotion process. It expounds China's unreasonable health industry and measures to construct an effective health management business model. It adds meaningful theoretical research to China's effective health management business model.
Keywords: sports management business model construction
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