Roslyn Dongzal Tambago

Dr. Emilio B. Espinosa, Sr. Memorial State College of Agriculture and Technology

Cabitan, Mandaon, Masbate, Philippines

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Innovation has become a viable pathway for the transformation of society, business, and other forms of organization in the age of globalization. Specifically, the diffusion of innovation, in any form, has remained a critical challenge among change agents in as much as innovation adoption is among entrepreneurs. This paper aims to investigate the interplay of organizational innovation and innovation adoption decision making process in technology-based food processing business organizations toward creating a growing trend for innovation adoption in the manufacturing industry across the country. The measurement of the variables was realized through a quantitative-descriptive-explanatory research design. A total of 48 respondents representing the management group and 221 participants comprising the production group coming from government assisted food manufacturing firms in the Philippines are involved in the study. Both respondent groups are examined for the organizational innovation variable, but only the management group was investigated for the innovation adoption variable using an adapted survey questionnaire. Results show a varying perception between the respondents in the management group and production group on the extent innovation characteristics resemble their organization. Conversely, a favorable perception on the innovation program under review warranting innovation adoption is manifested by the cluster of decision makers in this research. Positive associations between the constructs of organizational innovation and innovation adoption have been verified. Ultimately, the innovation culture antecedent is found to significantly contribute to innovation adoption among decision makers.

Keywords: organizational innovation, innovation culture, innovation adoption, technology-based enterprise development, innovative management

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