EVALUATION FOR INFORMATION UTILIZATION RATE OF EMERGENCY WEBSITE -- BASED ON TECHNOLOGY ACCEPTANCE MODEL

Qingjing-Deng, 

Jiangxi Vocational College Of Finance & Economics, Jiujiang, China

This email address is being protected from spambots. You need JavaScript enabled to view it.dqj_0613@163. com

Patrick P.  Wang,

Southeast Bangkok College, Bangkok, Thailand

This email address is being protected from spambots. You need JavaScript enabled to view it.pingyichia1963@gmail. com

Abstract

Incidents such as natural disasters, accident disasters and health safety that occur every year seriously threaten human health and life safety.  The Internet has the characteristics of openness, timeliness, and wide audiences that are different from traditional media, making it an important channel for the public to obtain information on emergencies.  Emergency websites play an important role in the release, dissemination, communication, and feedback of disaster information.  Therefore, it is very important to understand the necessary factors that affect the people's actual use of emergency website information.  Based on the original TAM model, this study added two external variables of information quality and interactive experience, and used the mature structural equation model to construct, modify, and empirically test the model.  Finally, this article analyzes the factors that affect users' utilization of emergency website information based on the model path, in order to provide references and suggestions for the release of government website information in response to major public health emergencies in the future. 

Keywords: emergency website, information utilization, TAM

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