Back Issues 11-20

EXPLORE FACTORS INFLUENCING THE INTENTION TO USE MOBILE PAYMENTS IN TAIWAN DURING THE PANDEMIC

Jyi-Chang Tsai

Department of Information Management, I-Shou University, Kaohsiung, Taiwan

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Lisa Y. Chen*

Department of Information Management, I-Shou University, Kaohsiung, Taiwan

*Corresponding Author: This email address is being protected from spambots. You need JavaScript enabled to view it.

Yan-Ssiang Tang 

Department of Information Management, I-Shou University, Kaohsiung, Taiwan

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Abstract

Amid the COVID-19 pandemic, significant changes have unfolded in people's lives. Growing concerns over infection risks have shifted consumer habits, increasingly drawing them towards mobile payments and other contactless payment methods. This study employs the Technology Acceptance Model (TAM), supplemented by variables such as perceived epidemic risk, social influence, and convenience, to explore factors influencing the intention to use mobile payments in Taiwan during the pandemic. Utilizing an online survey method, this study collected 302 responses, and after filtering out invalid ones, 274 valid questionnaires were analyzed with SPSS software. The findings reveal that social influences positively affect perceived epidemic risk and perceived usefulness; convenience enhances perceived usefulness and ease of use; perceived ease of use boosts perceived usefulness; and perceived epidemic risk, usefulness, and ease of use collectively foster a stronger intention to utilize mobile payments. This study presents recommendations to promote the adoption of mobile payments, aiming to contribute to their widespread acceptance. It concludes with a discussion on research limitations and suggestions for future inquiry, providing a reference for researchers interested in similar topics.

Key words: COVID-19, Technology Acceptance Model, Mobile Payment, Convenience, Perceived Epidemic Risk, Social Influence, Intention to Use